diff --git a/Makefile b/Makefile
index 5a47129e4..3b2d499e8 100644
--- a/Makefile
+++ b/Makefile
@@ -71,15 +71,22 @@ $(GH_PAGES)::
 # update project files
 # --------------------
 
-PHONY += project engines-languages
+PHONY += project engines-languages searx.brand
 
-project: searx/data/engines_languages.json
+project: searx/data/engines_languages.json searx.brand
 
-searx/data/engines_languages.json:  pyenvinstall
+engines-languages:  pyenvinstall
 	$(PY_ENV_ACT); python utils/fetch_languages.py
 	mv engines_languages.json searx/data/engines_languages.json
 	mv languages.py searx/languages.py
 
+searx.brand:
+	$(Q)echo "build searx/brand.py"
+	$(Q)echo "GIT_URL = '$(GIT_URL)'"  > searx/brand.py
+	$(Q)echo "SEARX_URL = '$(SEARX_URL)'" >> searx/brand.py
+	$(Q)echo "DOCS_URL = '$(DOCS_URL)'" >> searx/brand.py
+	$(Q)echo "PUBLIC_INSTANCES = 'https://searx.space'" >> searx/brand.py
+
 # test
 # ----
 
diff --git a/searx/templates/__common__/about.html b/searx/templates/__common__/about.html
index ff86ddd28..d8e1335d9 100644
--- a/searx/templates/__common__/about.html
+++ b/searx/templates/__common__/about.html
@@ -7,7 +7,7 @@
     <ul>
         <li>searx may not offer you as personalised results as Google, but it doesn't generate a profile about you</li>
         <li>searx doesn't care about what you search for, never shares anything with a third party, and it can't be used to compromise you</li>
-        <li>searx is free software, the code is 100% open and you can help to make it better. See more on <a href="https://github.com/asciimoo/searx">github</a></li>
+        <li>searx is free software, the code is 100% open and you can help to make it better. See more on <a href="{{ brand.GIT_URL }}">github</a></li>
     </ul>
     <p>If you do care about privacy, want to be a conscious user, or otherwise believe
     in digital freedom, make searx your default search engine or run it on your own server</p>
@@ -22,14 +22,14 @@ Searx can be added to your browser's search bar; moreover, it can be set as the
 
 <h2>How can I make it my own?</h2>
 
-<p>Searx appreciates your concern regarding logs, so take the <a href="https://github.com/asciimoo/searx">code</a> and run it yourself! <br />Add your Searx to this <a href="https://searx.space/">list</a> to help other people reclaim their privacy and make the Internet freer!
+<p>Searx appreciates your concern regarding logs, so take the <a href="{{ brand.GIT_URL }}">code</a> and run it yourself! <br />Add your Searx to this <a href="{{ brand.SEARX_URL }}">list</a> to help other people reclaim their privacy and make the Internet freer!
 <br />The more decentralized the Internet is, the more freedom we have!</p>
 
 
 <h2>More about searx</h2>
 
 <ul>
-    <li><a href="https://github.com/asciimoo/searx">github</a></li>
+    <li><a href="{{ brand.GIT_URL }}">github</a></li>
     <li><a href="https://www.ohloh.net/p/searx/">ohloh</a></li>
     <li><a href="https://twitter.com/Searx_engine">twitter</a></li>
     <li>IRC: #searx @ freenode (<a href="https://kiwiirc.com/client/irc.freenode.com/searx">webclient</a>)</li>
@@ -48,13 +48,13 @@ Searx can be added to your browser's search bar; moreover, it can be set as the
 
 <h3>New engines?</h3>
 <ul>
-    <li>Edit your <a href="https://raw.github.com/asciimoo/searx/master/searx/settings.yml">settings.yml</a></li>
-    <li>Create your custom engine module, check the <a href="https://github.com/asciimoo/searx/blob/master/examples/basic_engine.py">example engine</a></li>
+    <li>Edit your <a href="{{ brand.GIT_URL }}/blob/master/searx/settings.yml">settings.yml</a></li>
+    <li>Create your custom engine module, check the <a href="{{ brand.GIT_URL }}/blob/master/examples/basic_engine.py">example engine</a></li>
 </ul>
 <p>Don't forget to restart searx after config edit!</p>
 
 <h3>Installation/WSGI support?</h3>
-<p>See the <a href="https://github.com/asciimoo/searx/wiki/Installation">installation and setup</a> wiki page</p>
+<p>See the <a href="{{ brand.DOCS_URL }}/admin/installation.html#uwsgi">installation and uwsgi setup</a></p>
 
 <h3>How to debug engines?</h3>
 <p><a href="{{ url_for('stats') }}">Stats page</a> contains some useful data about the engines used.</p>
diff --git a/searx/templates/courgette/github_ribbon.html b/searx/templates/courgette/github_ribbon.html
index 67c6e678f..f6eaa123c 100644
--- a/searx/templates/courgette/github_ribbon.html
+++ b/searx/templates/courgette/github_ribbon.html
@@ -1,3 +1,3 @@
-<a href="https://github.com/asciimoo/searx" class="github">
+<a href="{{ brand.GIT_URL }}" class="github">
     <img style="position: absolute; top: 0; right: 0; border: 0;" src="{{ url_for('static', filename='img/github_ribbon.png') }}" alt="Fork me on GitHub"  class="github"/>
-</a>
\ No newline at end of file
+</a>
diff --git a/searx/templates/legacy/github_ribbon.html b/searx/templates/legacy/github_ribbon.html
index bdd9cf180..f6eaa123c 100644
--- a/searx/templates/legacy/github_ribbon.html
+++ b/searx/templates/legacy/github_ribbon.html
@@ -1,3 +1,3 @@
-<a href="https://github.com/asciimoo/searx" class="github">
+<a href="{{ brand.GIT_URL }}" class="github">
     <img style="position: absolute; top: 0; right: 0; border: 0;" src="{{ url_for('static', filename='img/github_ribbon.png') }}" alt="Fork me on GitHub"  class="github"/>
 </a>
diff --git a/searx/templates/oscar/base.html b/searx/templates/oscar/base.html
index 9465ca58a..4fe335798 100644
--- a/searx/templates/oscar/base.html
+++ b/searx/templates/oscar/base.html
@@ -85,10 +85,10 @@
             {% endblock %}
             <p class="text-muted">
                 <small>
-                    {{ _('Powered by') }} <a href="https://asciimoo.github.io/searx/">searx</a> - {{ searx_version }} - {{ _('a privacy-respecting, hackable metasearch engine') }}<br/>
-                    <a href="https://github.com/asciimoo/searx">{{ _('Source code') }}</a> |
-                    <a href="https://github.com/asciimoo/searx/issues">{{ _('Issue tracker') }}</a> |
-                    <a href="https://searx.space/">{{ _('Public instances') }}</a>
+                    {{ _('Powered by') }} <a href="{{ brand.DOCS_URL }}">searx</a> - {{ searx_version }} - {{ _('a privacy-respecting, hackable metasearch engine') }}<br/>
+                    <a href="{{ brand.GIT_URL }}">{{ _('Source code') }}</a> |
+                    <a href="{{ brand.GIT_URL }}/issues">{{ _('Issue tracker') }}</a> |
+                    <a href="{{ brand.PUBLIC_INSTANCES }}">{{ _('Public instances') }}</a>
                 </small>
             </p>
         </div>
diff --git a/searx/templates/simple/base.html b/searx/templates/simple/base.html
index bba02dbf8..b5b184071 100644
--- a/searx/templates/simple/base.html
+++ b/searx/templates/simple/base.html
@@ -51,9 +51,9 @@
   <footer>
     <p>
     {{ _('Powered by') }} <a href="{{ url_for('about') }}">searx</a> - {{ searx_version }} - {{ _('a privacy-respecting, hackable metasearch engine') }}<br/>
-        <a href="https://github.com/asciimoo/searx">{{ _('Source code') }}</a> |
-        <a href="https://github.com/asciimoo/searx/issues">{{ _('Issue tracker') }}</a> |
-        <a href="https://searx.space/">{{ _('Public instances') }}</a>
+        <a href="{{ brand.GIT_URL }}">{{ _('Source code') }}</a> |
+        <a href="{{ brand.GIT_URL }}/issues">{{ _('Issue tracker') }}</a> |
+        <a href="{{ brand.PUBLIC_INSTANCES }}">{{ _('Public instances') }}</a>
     </p>
   </footer>
   <!--[if gte IE 9]>-->
diff --git a/searx/webapp.py b/searx/webapp.py
old mode 100644
new mode 100755
index b3928921e..c6b52d6ab
--- a/searx/webapp.py
+++ b/searx/webapp.py
@@ -57,6 +57,7 @@ from babel.support import Translations
 import flask_babel
 from flask_babel import Babel, gettext, format_date, format_decimal
 from flask.json import jsonify
+from searx import brand
 from searx import settings, searx_dir, searx_debug
 from searx.exceptions import SearxParameterException
 from searx.engines import (
@@ -427,6 +428,8 @@ def render(template_name, override_theme=None, **kwargs):
 
     kwargs['preferences'] = request.preferences
 
+    kwargs['brand'] = brand
+
     kwargs['scripts'] = set()
     for plugin in request.user_plugins:
         for script in plugin.js_dependencies: